The Selected Works of—Bella Chu
未命名-4.gif

Improving Productivity

 

Rebrand of Casio

OBJECTIVE

The goal of this project was to rebrand towards a new visual direction and completely revive the brand. The challenges were to reposition, expand its identity, and create new extensions.

APPROACH

I chose to rebrand the Japanese brand Casio known for its calculator and watchmaking. Casio was the pioneer of making data accessible to people in any given situation. I developed an identity system that focused on emphasizing the aspect of futuristic technology and accessible data to expand the new market of Casio.

 
hunter logo-34.jpg
 
Free+Brand+Books+Mockup+PSD+For+Presentation+2019.jpg
130-1334.jpg
130-1312.jpg
 
122-1276.jpg
 
130-1333.jpg
 
card.jpg
 
web.jpg
 
Trifold-Mirror.jpg
3D-Robot-byBenedict-Campbell+%2817%29.jpg
1000x-1.jpg
 
hv.gif