Rebrand of Casio
The goal of this project was to rebrand towards a new visual direction and completely revive the brand. The challenges were to reposition, expand its identity, and create new extensions.
I chose to rebrand the Japanese brand Casio known for its calculator and watchmaking. Casio was the pioneer of making data accessible to people in any given situation. I developed an identity system that focused on emphasizing the aspect of futuristic technology and accessible data to expand the new market of Casio.